It was written in an article in Washington Post:
At a conference last December, Stephen W. Sanger, chairman and chief executive of General Mills Inc., noted the sad state of culinary affairs and described the kind of e-mails and calls the company gets asking for cooking advice: the person who didn't have any eggs for baking and asked if a peach would do instead, for example; and the man who railed about the fire that resulted when he thought he was following instructions to grease the bottom of the pan -- the outside of the pan.
Source: Althouse
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