Recent events often remind me to an old story from Fast Company magazine. It talked about the reason why LEGO® failed in the 21st century, but as usual, my brain, being a renegade, have a different impression of the story.
Godtfred Kirk Christenson said, "If we do all things right, the profit will come." From the writer's perspective, what was right 50 years ago is probably no longer valid now. The society is constantly changing, so one must constantly revise her strategies, or she will face defeats like Lego did in the late '90s. However we can always read things from another angle. This can probably tell us why some industries never make a big profit: If you intentionally or unintentionally rip off customers, and hope that they do not notice or complain, you deserve bad profitability. Talking about profit, revenue, or market place will not bring you to victory. It will only lead you to the end of it.
It is up to you to discover what the legacy of this danish company could tell us. To the original article: Why Can't Lego Click?
1 comments:
Heard that Mattel Barbie is also experiencing the same declining situation as that of Lego
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